content optimization

Optimize for Efficiency, Consistency, and Quality

Content optimization is closely tied to content strategy. It’s essential if you plan to deliver personalized content. And it’s absolutely crucial for global content strategy.

Optimization + Strategy = Better Value

As your organization expands its scale and reach, it can be tough to maintain standards for consistent, high-quality content. That’s where content optimization comes in.

Here’s how it works:

Strategy provides clear guidelines for creating useful content. It leads to better content management, organization, and workflow.

Content optimization increases efficiency by improving content quality. With content optimization, you can ensure that all your content conforms to company standards and makes use of approved terminology.

Optimized content is consistent in grammar, style, tone, and terminology. It’s cheaper to translate and enables better quality, more accurate translations. 

Content optimization is key to delivering personalized content at scale. You can mix and match your optimized content to produce any number of deliverables and provide a seamless experience wherever your customers encounter your content.

Proven Expertise, Powered by Proven Technology

After so many years in the business, we’ve developed an innate understanding of what makes content great. And we have a variety of tools and techniques to help you deliver outstanding content on every platform, in every language.

We’ll scrutinize your content ourselves. We’ll also scrub it with our optimization software to flag issues with terminology, spelling, grammar, style, and even tone of voice. We use the best content optimization enterprise applications in the world — Acrolinx and Congree — and can help you match the right tool to your needs. Both of these linguistic powerhouses can be fully customized to meet your corporate style, grammar, and terminology specifications.

Your content is our priority. To help you make it better, we provide a full range of professional and training services for both Acrolinx and Congree. We’re the only certified service partner for Acrolinx in the U.S., and the only certified service partner for Congree in all of North America.

Got Content Quality Problems? We’ve Got Solutions.

 Inconsistent Content

We’ll ensure that your content uses your sanctioned corporate terminology and adheres to your style guide.

 Quality Issues

Our content optimization service is designed to improve the quality of your English source content. That way, your translations improve, and your content is better in every language.

 Inefficient Use of Time

Stop spending so much time editing for correct grammar, style, and terminology. Start optimizing your content instead.

 Lack of Resources

Rely on our expertise and state-of-the-art tools to fix problematic content quickly and efficiently.

The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.

That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.

Book cover for The Personalization Paradox