White Paper
The Five Dimensions of Content Standardization™
Enable automation. Streamline process. Content standards make it possible.
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In this white paper, you will learn what content standards are and why they are important. We introduce the Five Dimensions of Content Standardization™ and show you how our content standardization framework makes content FAIR (findable, accessible, interoperable, and reusable). Finally, we suggest some next steps that you can take to prepare your content for the future.
When you clearly document and enforce standards across all Five Dimensions, you are rewarded with content that can be reused seamlessly.
Our Five Dimensions framework enables our customers to:
- Automate content generation, assembly, formatting, and publishing
- Reuse content in any output type or file format
- Deploy artificial intelligence to gain actionable insights
- Easily exchange information across organizational silos
- Increase translation quality while significantly reducing cost and turnaround time
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
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