From Startup to Structure

From Startup to Structure

I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies...
The Coming Together of The Personalization Paradox

The Coming Together of The Personalization Paradox

Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.  The Personalization Paradox was the result of an epiphany I had one day. I was on a...
Transforming Legacy Content: Sooner is Better

Transforming Legacy Content: Sooner is Better

When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
6 Best Practices for Creating Reusable Global Content

6 Best Practices for Creating Reusable Global Content

In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content  To reuse content,...
Content Transformation is Like a Credit Card

Content Transformation is Like a Credit Card

In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...