Legacy tools and processes no longer support the business objectives for pharma. The only way to meet the growing demands for more content, faster, is to adopt a structured content ecosystem.
To be successful, we need to get everyone on board with a change. Learn how to persuade people who are totally against change, including what stance to take and how to avoid getting pulled in emotionally.
There is no such thing as a perfect structure because it is going to change over time. With new products and services should come new content types. And new content types often require new structures.