by Val Swisher | May 13, 2021
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
by Val Swisher | Mar 29, 2021
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content To reuse content,...
by Val Swisher | Feb 5, 2021
In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...
by Val Swisher | Jan 22, 2021
I am regularly asked by customers and potential customers to help them decide between competing software platforms. I think there are three main factors to consider when making a selection. The factors I recommend people evaluate are: Features and functionality Price...
by Val Swisher | Dec 2, 2020
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
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