by Val Swisher | May 24, 2022
In honor of the 28th anniversary of Content Rules, I have gone into my personal way back machine and selected four of my favorite posts from the Content Rules blog. The first post that we still have published is from April 23, 2010 and is about Mercury in Retrograde....
by Val Swisher | May 16, 2022
Raise your hand if you think content silos are ever going away. Yah. I didn’t raise mine either. After decades (literally) of talking about silos, calmly and not so calmly explaining to people why they are problematic, and advocating for their demise, I have come to...
by Val Swisher | Mar 14, 2022
Vigilante content is all the content created (and often distributed) by people who are not tasked with creating content. It’s the content that someone thinks up and then writes. And then publishes or emails or prints to hand out at a conference. In essence, it is...
by Val Swisher | Jan 17, 2022
Every industry faces challenges when it comes to creating, storing, managing, updating, and retiring content. Most content challenges are ubiquitous, present in every vertical. Processes that don’t scale. Too much content to manage and yet the exact right...
by Val Swisher | Sep 20, 2021
Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications. The course covered many topics,...
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