Transforming Legacy Content: Sooner is Better

Transforming Legacy Content: Sooner is Better

When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
6 Best Practices for Creating Reusable Global Content

6 Best Practices for Creating Reusable Global Content

In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content  To reuse content,...
Content Transformation is Like a Credit Card

Content Transformation is Like a Credit Card

In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...
3 Factors to Consider When Choosing a Software Platform

3 Factors to Consider When Choosing a Software Platform

I am regularly asked by customers and potential customers to help them decide between competing software platforms. I think there are three main factors to consider when making a selection. The factors I recommend people evaluate are: Features and functionality Price...