by Val Swisher | Feb 5, 2021
In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...
by Val Swisher | Jan 22, 2021
I am regularly asked by customers and potential customers to help them decide between competing software platforms. I think there are three main factors to consider when making a selection. The factors I recommend people evaluate are: Features and functionality Price...
by Val Swisher | Dec 2, 2020
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
by Val Swisher | Nov 18, 2020
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
by Val Swisher | Nov 1, 2020
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution...
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