Content Rules, Inc.

The Holy Trifecta of Global Content Success On-Demand Webinar

Webinar

The Holy Trifecta of Global Content Success

Learn how to produce consistent content that is on-brand, on-message, and easy to read in every language.

Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

In this session, attendees will learn:

  • A clear description of intelligent content, terminology management, and translation memory
  • An understanding of how they are interrelated and why they are important to technical communication projects
  • A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language

Meet the author

Picture of Val Swisher

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.