The Tale of the Structured Closet On-Demand Webinar

Val Swisher
August 30, 2018

Webinar

The Tale of the Structured Closet: How Structured Content Can Save You Time & Money

Learn about the concepts behind structured content authoring, its benefits, and overcoming the challenges of adopting it. This webinar is presented by Content Rules CEO, Val Swisher.

This webinar introduces the basics of structured authoring. Val will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.

What you will learn:

The differences between unstructured writing and structured writing
How to organize structured content
What a taxonomy is and how to use it
How structured content separates text from format
How translation works in a structured environment

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.