Learn about the concepts behind structured content authoring, its benefits, and overcoming the challenges of adopting it. This webinar is presented by Content Rules CEO, Val Swisher.
The Tale of the Structured Closet: How Structured Content Can Save You Time & Money
This webinar introduces the basics of structured authoring. Val will discuss what structured authoring is, how it differs from unstructured writing, the tools you need to support it, and more. If you don’t know what structured authoring is, or if you have lingering questions about the topic, this webinar is for you.
What you will learn:
* The differences between unstructured writing and structured writing
* How to organize structured content
* What a taxonomy is and how to use it
* How structured content separates text from format
* How translation works in a structured environment
About the Presenter:
Val Swisher, CEO, Content Rules
Val helps companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, and Verizon Wireless. She’s the author of three books. Her latest is, “Global Content Strategy: A Primer,” an introduction to creating and managing global content.
When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.