In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale.
- Why personalized content is imperative to the enterprise
- Why so many companies fail to deliver – and how to avoid their costly missteps
- The five dimensions of content standardization
- The roles of Big Data, taxonomy, and metadata
- What artificial intelligence can do today and the assistance it promises to provide in the future
The only way to deliver personalized experiences at scale is to standardize your content. That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox.
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About the Authors
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Regina Lynn Preciado
Regina Lynn Preciado is a senior content strategist with Content Rules. She helps companies transform how they organize, manage, and leverage content. Regina works with communicators in marketing, documentation, support, and training — sometimes all at once! Her clients include tier 1 companies in high-tech, life sciences, manufacturing, and financial services. She lives a dogspotting lifestyle.