Learn about the impact a single word can have on the personalization of your content. This webinar is presented by Content Rules CEO, Val Swisher.

Watch Your Words: The Personalization Paradox #1

Learn how even the smallest building block of content — a single word — can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have.

In this webinar, you will learn:

• How enterprise terminology impacts personalized content
• What terms to manage
• Methods for effective terminology management

About the Presenter:

Val Swisher, CEO, Content Rules

Val Swisher, CEO, Content Rules

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Watch this On-Demand Webinar