Watch Your Words: The Personalization Paradox #1

Val Swisher
August 3, 2020

webinar

Watch Your Words: The Personalization Paradox #1

Learn about the impact a single word can have on the personalization of your content.

Learn how even the smallest building block of content — a single word — can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have.

In this webinar, you will learn:

How enterprise terminology impacts personalized content
What terms to manage
Methods for effective terminology management

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.