Structured content is modular, consistent, and reusable. It saves time and money, and enables multichannel publishing from a single source file.
In this eBook, we define structured content and show you how to extract value using a structured content ecosystem.
In this eBook, we help you understand:
- Why your current content ecosystem is slow, ineffective, and prone to mistakes
- How a structured content ecosystem results in better content, faster
- The importance of XML and content standards
- Next steps for digital content transformation
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Latest posts by Val Swisher (see all)
- Data Not Documents - January 5, 2023
- Silos Aren’t Going Away Any Time Soon - November 7, 2022
- What is Structured Content? Making the Case for XML - October 28, 2022