What is Structured Content? Making the Case for XML

Val Swisher
October 28, 2022

eBook

What is Structured Content?

Making the Case for XML

Structured content is modular, consistent, and reusable. It saves time and money, and enables multichannel publishing from a single source file.

In this eBook, we define structured content and show you how to extract value using a structured content ecosystem.

In this eBook, we help you understand:

Why your current content ecosystem is slow, ineffective, and prone to mistakes
How a structured content ecosystem results in better content, faster
The importance of XML and content standards
Next steps for digital content transformation

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.