Is Structured Content Ready for Pharma?

Is Structured Content Ready for Pharma?

I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability...
Is Structured Content a Hammer?

Is Structured Content a Hammer?

If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail.  What if structured...
Conference Calls In a Time of Coronavirus

Conference Calls In a Time of Coronavirus

I’ve found that in the past two weeks, all my meetings start and end with a conversation about the pandemic. It doesn’t matter if the meeting is internal, or with a long-term customer or with someone brand new I’ve just met over Zoom. Every single meeting has...