Is Structured Content a Hammer?

Is Structured Content a Hammer?

If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail.  What if structured...
Conference Calls In a Time of Coronavirus

Conference Calls In a Time of Coronavirus

I’ve found that in the past two weeks, all my meetings start and end with a conversation about the pandemic. It doesn’t matter if the meeting is internal, or with a long-term customer or with someone brand new I’ve just met over Zoom. Every single meeting has...