by Regina Lynn Preciado | Aug 30, 2021
A question came up recently in a conversation about structured authoring and a migration into a component content management system: “If we’re not going to reuse this content, and it is always entirely unique, do we still need to chunk it into components?” The short...
by Regina Lynn Preciado | Jun 25, 2021
I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability...
by Regina Lynn Preciado | May 11, 2021
If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail. What if structured...
by Regina Lynn Preciado | Jan 12, 2021
The Rockley Group, Inc. announced today the transfer of full licensing of The Rockley Strategic Method™ to Content Rules, Inc. Content Rules now has the exclusive worldwide rights to practice The Rockley Strategic Method of unified content strategy. Content...
by Regina Lynn Preciado | Apr 8, 2020
I’ve found that in the past two weeks, all my meetings start and end with a conversation about the pandemic. It doesn’t matter if the meeting is internal, or with a long-term customer or with someone brand new I’ve just met over Zoom. Every single meeting has...
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