Content Rules, Inc.

A question came up recently in a conversation about structured authoring and a migration into a component content management system: “If we’re not going to reuse this content, and it is always entirely unique, do we still need to chunk it into components?”
I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability to produce a lot of content quickly, accurately,
I’m a huge fan of structured content. However, I sometimes worry that structured content is my hammer and therefore all content problems look like nails.
Presenting ideas visually is a great way to appeal to a wider audience and to make a lasting impression. As Content Rules’ graphic designer, I get asked to do this with every project I work on.
You’ll hear over and over again about how structured authoring topics should be short. Ultimately, the exact criteria you develop depends. Learn why.
We hear a lot about intelligent content and structured content from our customers. Often, the terms are used as if they are synonyms. This causes confusion for lots of folks. In this post, we demystify intelligent content and structured content so we can clear things up.
Keeping the content clean and organized is an important part of enterprise content management. Letting go of unnecessary stuff is what allows the necessary stuff to shine through.
Organizations are throwing millions of dollars at new technology, new ways to deliver content, new ways to communicate – but they are overlooking one critical thing … the content!
Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.
These five structured authoring basics you can start doing today will help you increase the usability, quality, and value of your content no matter how it is delivered.