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Strategy Guidelines for Global Content Creators

  One of the most important strategy guidelines for Global Content Creators is determining what

FrameMaker Redux

Those of you who regularly read this blog might remember a rather intense discussion of

Rule #6: Get It Together…Your TMs, That Is

This post is part of the Ten Golden Rules of Global Content Strategy series. Ah translation memory…That

Rule #5. KISS Your Content

This post is part of the Ten Golden Rules of Global Content Strategy series. The topic

Rule #4. Transcreation is Great. Until it is Not.

This post is part of the Ten Golden Rules of Global Content Strategy series. Let’s imagine

Rule #3. My Hand Gestures Don’t Offend You, Do They?

This post is part of The Ten Golden Rules of Global Content Strategy series. A picture says

Rule #2. Everyone Speaks English, Right?

This post is part of the Ten Golden Rules of Global Content Strategy series. Too many

Market Research to get a handle on the mobile web

Guest Post This is a guest post by our CMO – Marcia Kadanoff. I’ve long

Rule #1. It’s 10:00PM. Do You Know Where Your Content Is?

This post is part of the Ten Golden Rules of Global Content Strategy series. The first

Ten Golden Rules of Global Content Strategy

Last week, I wrote about having a global content strategy, what it is, and why

Content Strategy Goes Global

Content. Our world revolves around content. These days, buying decisions are often made based solely

Unified Content Strategy – Fact or Fiction?

With interest, I recently read Karl Hakkarainen’s blog post, “Book review: Managing Enterprise Content: A Unified

eBooks, Libraries, and Big Publishers

I love libraries. I always have. I believe that libraries are one of the greatest

Three Strategies for Translating Marketing Content

We want to keep it cheeky.” “We’re afraid it will lose its punch.” “We’re very

Three Corporate eBook Use Cases

This week, I am very excited to be a guest blogger on the Content Marketing

Is There an Enhanced eBook in Your Future?

A lot of people are talking about eBooks these days. And while a lot of

Meeting the New Demands of Content Creation

I’ve been told that I think too much like a writer. Well, I suppose that’s

Random Notes from STC12 in Chicago

Wow, it is amazing how tired you can get after two days of…well…just sitting around
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