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Strategy Guidelines for Global Content Creators
One of the most important strategy guidelines for Global Content Creators is determining what
FrameMaker Redux
Those of you who regularly read this blog might remember a rather intense discussion of
Rule #6: Get It Together…Your TMs, That Is
This post is part of the Ten Golden Rules of Global Content Strategy series. Ah translation memory…That
Rule #5. KISS Your Content
This post is part of the Ten Golden Rules of Global Content Strategy series. The topic
Rule #4. Transcreation is Great. Until it is Not.
This post is part of the Ten Golden Rules of Global Content Strategy series. Let’s imagine
Rule #3. My Hand Gestures Don’t Offend You, Do They?
This post is part of The Ten Golden Rules of Global Content Strategy series. A picture says
Rule #2. Everyone Speaks English, Right?
This post is part of the Ten Golden Rules of Global Content Strategy series. Too many
Market Research to get a handle on the mobile web
Guest Post This is a guest post by our CMO – Marcia Kadanoff. I’ve long
Rule #1. It’s 10:00PM. Do You Know Where Your Content Is?
This post is part of the Ten Golden Rules of Global Content Strategy series. The first
Ten Golden Rules of Global Content Strategy
Last week, I wrote about having a global content strategy, what it is, and why
Content Strategy Goes Global
Content. Our world revolves around content. These days, buying decisions are often made based solely
Unified Content Strategy – Fact or Fiction?
With interest, I recently read Karl Hakkarainen’s blog post, “Book review: Managing Enterprise Content: A Unified
eBooks, Libraries, and Big Publishers
I love libraries. I always have. I believe that libraries are one of the greatest
Three Strategies for Translating Marketing Content
We want to keep it cheeky.” “We’re afraid it will lose its punch.” “We’re very
Three Corporate eBook Use Cases
This week, I am very excited to be a guest blogger on the Content Marketing
Is There an Enhanced eBook in Your Future?
A lot of people are talking about eBooks these days. And while a lot of
Meeting the New Demands of Content Creation
I’ve been told that I think too much like a writer. Well, I suppose that’s
Random Notes from STC12 in Chicago
Wow, it is amazing how tired you can get after two days of…well…just sitting around