blog
Two Types of Curation You Can Monetize: Here’s What You Should Do
This is a rescoop of Jan Gordon’s review of a post by Jack Humphrey. In
Great content starts by understanding marketing funnel at your company
by Marcia Kadanoff, CMO & Guest Blogger Today, content marketing is the strategy everyone seems
The Rise of Content Marketing
by Marcia Kadanoff, CMO & Guest Blogger Recently, I attended a conference in New York
Best Practices in Global Content Management
Guest blog post by Marcia Kadanoff, CMO of Content Rules. If you want to put
What do LocWorld and Twitter Have in Common? (Hint: People)
I remember attending LocWorld 2 years ago. I knew no one. I walked in, looked
Localization World Pre-Conference
Today was the pre-conference day for Localization World at the Santa Clara Convention Center. Speaking
And While You Weren’t Looking…
This week, our friends at Facebook quietly added an in-line translation tool for Facebook Pages.
The Pros and Cons of Internal User-Generated Content
Back in the day, when a startup was going to ship a product, they would
Content for Sale
I feel the need to state something that is probably obvious to many of you,
Simple Rule #8: Localization is a Team Sport. You Want to Work Alone? Become an Accountant.
Silos. Everyone talks about them. Disparate groups of people in the same company, working on
Simple Rule #7: Delay This Product Launch and There’s No Next Product Launch
Time to market. Those three little words can make the difference between getting ahead of
Global Readiness: Multilingual Community-Suggested Search
Last night, I attended an iMUG meeting where Andrew Bredenkamp was speaking. Andrew is the
Simple Rule #6: If you write flabby copy, even the nicest vendor will gladly mail you a bill for localization that will astound you.
I have said this so many times before: When it comes to localization, keep your
Podcast on Globalizing Marketing Content
I recently recorded a podcast with Linda Popky of Leverage 2 Market Associates. The topic
Simple Rule #5: No complaining about the quality of your tech writers. Afterall you agreed to outsource your docs to _______in the first place. (Insert your country here.)
I hear a lot of complaining these days about the quality of technical documentation being
Simple Rule #4: Use a Red Pen on that Content and You May Lose Your Job
I know some people who don’t have a computer. I honestly don’t know how they
Preparing Your Content to go Global
This week’s issue of eContent magazine has an interesting article by Scott Abel, The Content
Bridging the Gap Between Software Development and Localization
Trying to get your software out to a global audience? Frustrated by the process? Join