Years ago, when I started in the business world, we weren’t focused on customer “experience”. We were focused on creating accurate, well-written content. We were focused on creating marketing content that triggered an action from the potential customer – perhaps a phone call or a walk to a store. Our
I first published this post on Medium and LinkedIn Pulse. At the time, I didn’t think it was “appropriate” for the Content Rules blog. However, the response that I received about this article was truly overwhelming. So many people have told me what an important piece it is. Everyone knows
Ahhh review comments. Every writer and translator knows the thrill of victory and the agony of defeat when it comes to receiving them. It’s been a while since I had to do anything but provide review comments, and I have to say that I haven’t particularly missed being on the
I’ve noticed a very interesting trend lately. I’ve been getting lots of phone calls from companies who want something from me. Usually, they call because they want access to my customer base. I can’t blame them, Content Rules has a pretty impressive customer base. Sometimes they want free consulting advice,
I cannot emphasize how important it is to take responsibility. And as is the case in Doing the Right Thing, the harder it is to take responsibility, the more important it is that you do so – especially when things get ugly. You cannot take the credit and not the
I’ve built my career on a set of principles to which I hold myself 100% accountable. These tenets are how I conduct my professional life, and in large part, how I conduct my personal relationships, too. Here are the things most important to me: