Content Rules, Inc.

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Content Strategy and Taxonomy: Don’t Make Your Audience Play 20 Questions

I was recently playing 20 Questions with my good friend John when it occurred to me that it has a lot in common with taxonomy—and, by extension, a solid content strategy. The premise of the game is simple. One person, called the “answerer,” thinks of an object. The other player,

Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.