Content Rules, Inc.

Three Reasons to Optimize Your Content

People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the reason is more esoteric. After all, how do

Zen and the Art of Review Comments

Ahhh review comments. Every writer and translator knows the thrill of victory and the agony of defeat when it comes to receiving them. It’s been a while since I had to do anything but provide review comments, and I have to say that I haven’t particularly missed being on the

Reusable Content is Like Your LBD

A few months ago, we had an interesting discussion about structured content being like your closet. A few additional people wrote blog posts on the topic, too. One thing we all agreed on (I think?) is that structure provides a way for you to organize your content. Now that we