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Structured Authoring: Without it, You’re Spending Too Much Time Creating Content
More content, less time. This is a mantra that has become the norm at pretty
Three Best Practices for Creating Global-Ready Video
Lots of companies are creating videos these days. It is so easy to do
Musings on 22 Years of Content
This week, I was minding my own business when, all of a sudden, I started
The Many Sweet Flavors of Content Taxonomy
Have you noticed that, as humans, we have an innate need to organize stuff? I
How to Communicate with a Hearing Impaired Person
I first published this post on Medium and LinkedIn Pulse. At the time, I
Where Personas Fall Short for Global Content Development
Uh-oh, you created content personas? It’s nearly standard practice to create personas these days in
Google’s Translate Gadget: Should You Use It?
Earlier this week, Google announced “Google Cloud Machine Learning.” It is a new, all-encompassing platform
Why You Should Never Trust A Free Machine Translation Engine
There’s no such thing as a free lunch, umm, I mean, translation. Not everyone will
The Struggle is Real: Intelligent Content Versus Marketing Content
Okay. Finally. We understand intelligent content. We understand the benefits, we have the tools and
It’s Time for Standards in Marketing Content
There are standard’s bodies for technical content. But there’s no real equivalent in marketing yet.
Technical Content and Marketing Content: Is There Really a Difference?
Is there really a difference between technical content and marketing content at this point? Haven’t
Learning from the Web Globalization Laggards
More than a decade ago, I began annually scoring websites based on their global effectiveness
Re-examining Customer Relationships with Global Content
I treat our customers as my friends. And they treat me like friends. And it’s
3 Tips to Help You Clean Up Your Translation Memory Mess
You need to lower the cost of translation. That’s right. You do. Almost everyone I
Transcreating Uber: Rerouting the Course of a Global Brand
Lately, there’s been quite a bit of hubbub surrounding the new branding and redesign released
How to Kill a Good Translation – Val’s Content Conversations
I am getting more and more calls to help customers with the quality of their
The Tale of the Toaster and the True Cost of UI Content
Recently, I was asked to help make a case for why terminology and consistency matter
The Importance of Language in Times of Crisis
Imagine you are a refugee fleeing a war-torn country. Imagine spending days on a boat