Is there really a difference between technical content and marketing content at this point? Haven’t we gotten to the point that we can just call it “content?” There’s a lot of evidence to support that idea. But there’s plenty to consider. Val describes what still needs to happen to really get there in her video. Just click to hear what she has to say.
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Latest posts by Val Swisher (see all)
- How to Make Conferences More Inclusive for the Hard of Hearing Community - December 2, 2024
- Preparing Content for AI: 6 Reasons Why You’re Not Ready - August 29, 2024
- How to Be Inclusive in the Workplace: My Experience as a Hard of Hearing Person - August 12, 2024
