A Guide to Successful Content Outsourcing

eBook

A Guide to Successful Content Outsourcing

Are you ready to learn how to start Contracting for the Win?

Perhaps it’s releasing a new content deliverable to your customer base in a very short time.

Maybe it’s creating specialized content that exceeds your team’s knowledge. At one time or another, every manager I know has been tasked with producing miracle content.

Sometimes, other priorities must take a back seat or even get canceled. Often, we just need to find a way to get the job done. This guide has actionable insights and information you can start using today.

In this eBook, we help you understand:

When to Use an Outsourced Resource
Should You Engage an Individual or a Company?
How to Find a Superior Agency
5 Case Studies
2 Checklists
Estimated reading time: 15 minutes

Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.