Content Rules, Inc.

Oh for WYSIWYG: My Dream Authoring Tool

One of the persistent problems in the world of adaptive content is our inability to see how our content will be rendered on different types of devices until the conversion to each device type is complete.

For example, if I create content that is destined for the web, iPad, and Kindle Fire, I really cannot see what that content is going to look like on each device as I write it. Instead, I can only see the content in my editing tool (which, too often, is some random editor embedded into my CMS system).

If I am astute enough and organized enough to use my metadata properly, I should be able to select out pieces of my content to display on the web, another group of pieces from the same content to display on my iPad, and a third group of pieces from the same content to display on my Kindle Fire.

But, how that content is going to look on each device? I can only guess.

In my dream authoring tool (software developers, listen up!!), I can change interface paradigms with the click of a button. For example:

See how it will look in a .pdf. (pretty straight forward)

CLICK!

See how it will look on my website.

CLICK!

See how it will look on my iPad.

CLICK!

You get the idea.

I want my WYSIWYG back. I want to see what I’m going to get, on every type of device, as I create the content. That way, I can modify the content to make it look brilliant on every device, as I write it.

 

Meet the author

Picture of Val Swisher

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.