Content Rules, Inc.

Structured Content is Like Your Closet

I had a really interesting conversation today with my friend, Cheryl Landes. For those of you who don’t know Cheryl, she is a content organizer extraordinaire. Cheryl has tremendous experience – particularly in the indexing arena. And for those of you who don’t have an appreciation for the fine art

Rule #3. My Hand Gestures Don’t Offend You, Do They?

Well, yes. It does. So, you need to be careful about the pictures that you use in content that is destined for foreign lands. I know, this sounds simple and maybe it is. But you’d be surprised at some of the errors I’ve seen. Stumbles run the gamut, from the

Unified Content Strategy – Fact or Fiction?

With interest, I recently read Karl Hakkarainen’s blog post, “Book review: Managing Enterprise Content: A Unified Content Strategy.” I don’t know Karl and this is the first post of his that I have ever read. I like that Karl shared his opinions and thoughts, and that he didn’t feel the

Content for Sale

I feel the need to state something that is probably obvious to many of you, but I have been thinking about a lot lately. For those of us who spend a great deal of time on the Internet, everything is content.