There’s No Such Thing as a Perfect Structure
There is no such thing as a perfect structure because it is going to change over time. With new products and services should come new content types. And new content types often require new structures.
Solving the XML Authoring Conundrum for Pharma
“We cannot change the authoring experience.” This, more than anything else, is the message we used to be told (and still hear often) when we suggest a component-based structured authoring environment for medical writers at pharmaceutical companies. The authoring experience using Microsoft Word reigns supreme. Any changes to this interface
A Lesson in Content Management: Vigilante Content is Always Well Intentioned
Vigilante content is all the content created (and often distributed) by people who are not tasked with creating content. It’s the content that someone thinks up and then writes. And then publishes or emails or prints to hand out at a conference. In essence, it is unauthorized content.
Content Strategy for Pharma: Spend Time on Research, not on Redundant Content
We can no longer afford the costs of traditional, document-based content management in the pharmaceutical industry. We need pharma companies to prioritize content reuse and automation rather than manual, error-prone legacy processes.
I Personally Experienced a Personalized Experience at Scale – And I Liked It
In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021.
The Unique Challenges of Pharma Content
Most content challenges are ubiquitous, present in every vertical. Processes that don’t scale. Too much content to manage and yet the exact right content never seems to be at hand. Authors must copy and paste and (inevitably) tweak content, wasting time and increasing risk. The challenges of time, cost, and
What is Content, Anyway?
The word content is repeated so frequently it seems to lose its significance. Let’s take a step back and answer a simple question – What is content, anyway? Here’s what some of our in-house content experts had to say.
Three Reasons to Optimize Your Content
People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the reason is more esoteric. After all, how do
Zen and the Art of Review Comments
Ahhh review comments. Every writer and translator knows the thrill of victory and the agony of defeat when it comes to receiving them. It’s been a while since I had to do anything but provide review comments, and I have to say that I haven’t particularly missed being on the
Terminology is Like Laundry
I get a great feeling of satisfaction when all of my laundry is done. The clothes are washed, pressed, folded, and put away. Of course, things are put away in my uber-organized, structured closet. It’s that feeling of being done with a task – sometimes a daunting task if I
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