Content Rules, Inc.

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Personalized Content in Pharma Is Not Just for Marketing

Learn about the importance of standardized and personalized content to ensure cohesive information flow and explore the Content Rules framework for content standardization.

I Personally Experienced a Personalized Experience at Scale – And I Liked It

In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021. 191 days of tracking a meal in the WW app 114 non-starchy vegetables recorded 364 days of activity 4,714,339 steps

Accept My Intelligence: Why AI Should Ask, Not Assume

Recently, I was working through some challenges with a custom schema that supports the structured content model for one of my pharma customers. I needed to take an existing document and lay it out with both the old schema and the new schema and make sure all the proposed changes

When AI Goes Bad

Ahh, AI. The promised future coming to fruition within the little screens we interact with on a daily basis. Though we assumed artificial intelligence would come in the form of apron wearing robots like the ones in the Jetsons, AI comes to us in more practical forms with the same

Artificial Intelligence Is Just Complicated Math

Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications. The course covered many topics, including: The basics of machine learning Neural networks Deep learning

Delivering Personalized Experiences at Scale: Polish Your Paragraphs

“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by Val Swisher & Regina Lynn Preciado (XML Press 2020) In

Delivering Personalized Experiences at Scale: The History of Personalization

“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by Val Swisher & Regina Lynn Preciado (XML Press 2020) Personalization

Delivering Personalized Experiences at Scale: The Three Kinds of Output Types

An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution briefs, product web pages, equipment manuals, user help,