Content Rules, Inc.

I Personally Experienced a Personalized Experience at Scale – And I Liked It

In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021. 191 days of tracking a meal in the WW app 114 non-starchy vegetables recorded 364 days of activity 4,714,339 steps

Artificial Intelligence Is Just Complicated Math

Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications. The course covered many topics, including: The basics of machine learning Neural networks Deep learning

Delivering Personalized Experiences at Scale: Polish Your Paragraphs

“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by Val Swisher & Regina Lynn Preciado (XML Press 2020) In