I Personally Experienced a Personalized Experience at Scale – And I Liked It

In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021. 191 days of tracking a meal in the WW app 114 non-starchy vegetables recorded 364 days of activity 4,714,339 steps

Delivering Personalized Experiences at Scale: Watch Your Words

To deliver personalized content experiences at scale, you need to chunk your content into small, nimble, reusable components. These components are then mixed and matched at the point of delivery to create something unique for a particular customer. At the very heart of successful content combination and reuse is standardized

The Personalization Paradox: Why Companies Fail at Personalization

Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing less. Marketing communications, human resources, training, technical documentation,