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The Difference Between a Structured Document and Structured Content Authoring | Content Rules | Illustration of people on shapes

The Difference Between a Structured Document and Structured Content Authoring

Explore the transition from structured documents to dynamic, modular structured content authoring for enhanced content value, automation, and reuse.

Three Reasons to Optimize Your Content

People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the reason is more esoteric. After all, how do