Take a holistic view of the entire content supply chain and learn a comprehensive strategic approach to managing content on a global scale across channels in multiple languages. This webinar is presented by Content Rules CEO, Val Swisher and Philip Delaney of SDL.
Using a Global Content Operating Model to Deliver Exceptional Digital Experiences
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
About the Presenter:
Val Swisher, CEO, Content Rules
Val helps companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, and Verizon Wireless. She’s the author of three books. Her latest is, “Global Content Strategy: A Primer,” an introduction to creating and managing global content.
When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.