Using a Global Content Operating Model to Deliver Exceptional Digital Experiences
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
About the Presenter:
Val Swisher, CEO, Content Rules
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.