To deliver personalized content experiences at scale, you need to chunk your content into small, nimble, reusable components. These components are then mixed and matched at the point of delivery to create something unique for a particular customer.
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing less.
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.
Now that you know what content you have, it’s time to make some decisions. For each piece of content, you’ll need to decide whether to:
If your company is like most, you have a huge amount of legacy content and it is difficult to locate all the content that has been created over the years. Clearly, the first thing you need to do to transform your legacy content is to find it.
Content optimization is the process of making content consistent in grammar, style, tone, and terminology by using software to support authors as they write.
The content strategy helps you identify what content you need, what content you don’t need, and where to put your resources for the most ROI.
You’ll hear over and over again about how structured authoring topics should be short. Ultimately, the exact criteria you develop depends. Learn why.
We hear a lot about intelligent content and structured content from our customers. Often, the terms are used as if they are synonyms. This causes confusion for lots of folks. In this post, we demystify intelligent content and structured content so we can clear things up.