Is Structured Content a Hammer?

Is Structured Content a Hammer?

If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail.  What if structured...
Streamlining Your Illustration Workflow

Streamlining Your Illustration Workflow

Presenting ideas visually is a great way to appeal to a wider audience and to make a lasting impression. As Content Rules’ graphic designer, I get asked to do this with every project I work on. While some ideas are easy to visualize, complex or abstract concepts can...
5 Guidelines for Writing Clinical Trial Lay Summaries

5 Guidelines for Writing Clinical Trial Lay Summaries

A few years ago, the EU parliament passed EU Regulation 536/2014. Article 37 mandates that the results of pharmaceutical clinical trials need to be easily read and understood. Having easy-to-read information provides more transparency and accessibility for the general...
3 Knowledge Graphs Used in Everyday Life

3 Knowledge Graphs Used in Everyday Life

I’ve had a hard time wrapping my head around knowledge graphs. As I explained in this earlier post, graphs themselves are not new, and the overall structure of a graph is somewhat intuitive and easy to understand. But how do we get from sticks and balls to providing...
6 Best Practices for Creating Reusable Global Content

6 Best Practices for Creating Reusable Global Content

In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content  To reuse content,...
Knowledge Graphs: A Quick Start for Content Professionals

Knowledge Graphs: A Quick Start for Content Professionals

There is a great deal of talk these days about using knowledge graphs to help manage large amounts of data. In this blog post, I’d like to introduce you to knowledge graphs. Let’s start with a basic definition. What, exactly, is a graph? Graphs and Graph Databases...