Learn how curating your components can have a big impact on how personalizable your content is. This webinar is presented by Content Rules CEO, Val Swisher.

Curate Your Components: The Personalization Paradox #4

Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

In this webinar, you will learn:

• Why componentized content is a requirement for personalization
• The 3 biggest pitfalls of componentized content (and how to avoid them)
• What an enterprise component eco system really looks like

About the Presenter:

Val Swisher, CEO, Content Rules

Val Swisher, CEO, Content Rules

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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