Curate Your Components: The Personalization Paradox #4

Val Swisher
October 20, 2020

webinar

Curate Your Components: The Personalization Paradox #4

Learn how curating your components can have a big impact on how personalizable your content is.

Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

In this webinar, you will learn:

Why componentized content is a requirement for personalization
The 3 biggest pitfalls of componentized content (and how to avoid them)
What an enterprise component eco system really looks like

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.