Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.