The Coming Together of The Personalization Paradox

The Coming Together of The Personalization Paradox

Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.  The Personalization Paradox was the result of an epiphany I had one day. I was on a...
6 Best Practices for Creating Reusable Global Content

6 Best Practices for Creating Reusable Global Content

In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content  To reuse content,...