Artificial Intelligence Is Just Complicated Math

Artificial Intelligence Is Just Complicated Math

Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications.  The course covered many topics,...
The Coming Together of The Personalization Paradox

The Coming Together of The Personalization Paradox

Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.  The Personalization Paradox was the result of an epiphany I had one day. I was on a...
6 Best Practices for Creating Reusable Global Content

6 Best Practices for Creating Reusable Global Content

In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content  To reuse content,...
Oversee Your Outputs: The Personalization Paradox #5

Oversee Your Outputs: The Personalization Paradox #5

Learn how to manage your outputs to provide the right content to the right person at the right time. This webinar is presented by Content Rules CEO, Val Swisher. Oversee Your Outputs: The Personalization Paradox #5 When most companies start to design their...