Personalized Content in Pharma Is Not Just for Marketing
Learn about the importance of standardized and personalized content to ensure cohesive information flow and explore the Content Rules framework for content standardization.
I Personally Experienced a Personalized Experience at Scale – And I Liked It
In January 2022, I received my Year in Review video from WW (formerly Weight Watchers). The video showed me some fun stats about my participation in the program in 2021.
Accept My Intelligence: Why AI Should Ask, Not Assume
Recently, I was working through some challenges with a custom schema that supports the structured content model for one of my pharma customers. I needed to take an existing document and lay it out with both the old schema and the new schema and make sure all the proposed changes
Artificial Intelligence Is Just Complicated Math
Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications.
The Coming Together of The Personalization Paradox
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.
6 Best Practices for Creating Reusable Global Content
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short:
Oversee Your Outputs: The Personalization Paradox #5
When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from
Delivering Personalized Experiences at Scale: Polish Your Paragraphs
The words you use, the length and styles of your sentences, and how you combine them all come together to put your voice into the content. And your voice is what turns reading into an experience, rather than just a list of sentences.
Delivering Personalized Experiences at Scale: The History of Personalization
According to the American Society for Indexing, one of the first instances of a large table of contents was created by Pliny the Elder (AD 23/24 – 79). Pliny the Elder was a Roman author who wrote a set of books called, “The Natural History in 37 Books.” It is
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution briefs, product web pages, equipment manuals, user help,
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.
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