Style Your Sentences: The Personalization Paradox #2

Val Swisher
September 1, 2020

webinar

Style Your Sentences: The Personalization Paradox #2

Learn how managing your sentences can have a big impact on how personalizable your content is.

Learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the customer journey.

In this webinar, you will learn:

Why to manage style and grammar
What to manage and what to let go
Push vs. pull methods for effective sentence management

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.