What Is Content Automation and Why it is Important? Content automation is the practice of using systems to perform repetitive tasks to create content; such as formatting, data retrieval, and document assembly. Content automation in the pharmaceutical industry is often implemented for the following reasons: Reduce the time it takes
Artificial intelligence (AI) used to be something we thought about as a future need or threat. Just a couple of years ago, the impact of AI on our daily lives was indirect. Companies employed AI systems that ran behind a user interface. Even though we have interacted with AI for
What is content reuse vs content repurposing Content reuse is the practice of creating one piece of content and then using that piece of content everywhere you need it. A reused piece of content is created, finalized, translated, managed, stored, and retired one, and only one, time. Content reuse enables
Vigilante content is all the content created (and often distributed) by people who are not tasked with creating content. It’s the content that someone thinks up and then writes. And then publishes or emails or prints to hand out at a conference. In essence, it is unauthorized content. Vigilante content
We can no longer afford the costs of traditional, document-based content management in the pharmaceutical industry. We need pharma companies to prioritize content reuse and automation rather than manual, error-prone legacy processes. We do not need pharma companies wasting time creating redundant content. It is a waste of resources to
In The Unique Challenges of Pharma Content, we discuss challenges faced by pharmaceutical companies in the creation and management of content. Here is a short list: Takes too long to create, approve, and deliver content Cannot leverage or reuse content across documents and organizational silos Cannot manage the high volume
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