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The Secret to Success: Good Writing | illustrated woman looking at a monitor | Content Rules

The Secret to Success: Good Writing

 

Why Good Writing is Essential for Content Creators

Good writing is the cornerstone of effective content creation. It’s a best practice that applies universally, solving various content-related challenges.

Lower Translation Costs with Good Writing

Effective Translation Strategies

One common question is how to reduce translation costs. The answer is straightforward: good writing. Here’s why:

  • Translation Billing: Costs are often per word, ranging from $0.10 for common languages to $0.25 for rare ones.
  • Translation Memory: This database stores language pairs (source and translated phrases). Matching phrases lower costs significantly.

Tips to Save on Translation:

  1. Be Concise: Use fewer words.
  2. Eliminate Unnecessary Words: For instance, omit “please” when possible.
  3. Standardize Terminology: Consistent terms reduce confusion.
  4. Consistent Grammar and Style: Uniformity enhances clarity.
  5. Careful Use of Pronouns: Avoid ambiguity.
  6. Avoid Idioms and Jargon: These can be hard to translate.
  7. Reduce Sentence Complexity: Simpler sentences are easier to translate.
  8. Use Structured Content: Only translate new or changed information.

In short, write clearly and concisely.

READ MORE: Here’s how to prepare your content for optimal translation

Enhance Translation Quality Through Good Writing

Improve Source Content

Poor quality in the original content leads to poor translations. High-quality source content is essential for high-quality translations.

Tips to Improve Translation Quality:

  1. Standardize Terminology
  2. Consistent Grammar and Style
  3. Careful Use of Pronouns
  4. Avoid Idioms and Jargon
  5. Reduce Sentence Complexity

Remember, the foundation is good writing.

Maximize Structured Content and Single Sourcing with Good Writing

Benefits of Structured Content

Structured content allows for flexibility and reusability, essential for single sourcing. Each component must be independently understandable and consistently written.

Tips for Structured Content:

  1. Write in Small Chunks
  2. Standardize Terminology
  3. Consistent Grammar and Style
  4. Careful Use of Pronouns
  5. Avoid Idioms and Jargon
  6. Reduce Sentence Complexity
  7. Avoid Dependent Language

Consistent, well-written content is key.

READ MORE: Use this smart approach for your structured content strategy

Prepare for Artificial Intelligence with Good Writing

Importance of Quality Training Content

AI systems need large amounts of high-quality, structured content to function effectively. Poor training content leads to AI errors, like hallucinations.

Tips for AI-Ready Content:

  1. Organize Content Logically
  2. Standardize Terminology
  3. Consistent Grammar and Style
  4. Careful Use of Pronouns
  5. Avoid Idioms and Jargon
  6. Reduce Sentence Complexity
  7. Tag Content Properly

High-quality writing ensures better AI performance.

READ MORE: These tips can help improve your AI performance

Consistent Best Practices for All Content Problems

When facing any content problem, start with evaluating the quality of your writing. Is it clear, consistent, and well-structured?

Before investing in new tools or drastic changes, focus on improving the content itself. Good quality content is the foundation for success in any use case.

Key Takeaway: Just write good.

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Meet the author

Picture of Val Swisher

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.