Content Rules, Inc.

For centuries, humans have shared information through documents. We’ve used digital files, printed paper, illuminated manuscripts, parchment scrolls, and clay tablets. Regardless of form factor, a document has traditionally been created as a single monolithic entity, authored in the same format in which it was intended to be consumed.
The COVID-19 pandemic put tremendous pressure on drug-development organizations to accelerate product development far beyond anyone’s wildest roadmaps.
A reuse map is a blueprint for planned content reuse. Planned content reuse means that you identify ahead of time exactly which pieces of content will be reused in a specific output.
Efforts without tools do not work. Efforts are just that. Best intentions. And while we all have the best intentions, we also have full-time jobs. This is why we have tools. To make things efficient and consistent.
A question came up recently in a conversation about structured authoring and a migration into a component content management system: “If we’re not going to reuse this content, and it is always entirely unique, do we still need to chunk it into components?”
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing less.
Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.
People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the reason is more esoteric. After all, how do
One of the first and most important questions I ask any customer who cares about content quality is, “Do you have a terminology list?” About 70% of the time, the answer is, “Yes, we have a glossary.” Though they both have their uses, glossary and terminology are not the same
Ahhh review comments. Every writer and translator knows the thrill of victory and the agony of defeat when it comes to receiving them. It’s been a while since I had to do anything but provide review comments, and I have to say that I haven’t particularly missed being on the