Content Rules, Inc.

Terminology is Like Laundry

I get a great feeling of satisfaction when all of my laundry is done. The clothes are washed, pressed, folded, and put away. Of course, things are put away in my uber-organized, structured closet. It’s that feeling of being done with a task – sometimes a daunting task if I

Reusable Content is Like Your LBD

A few months ago, we had an interesting discussion about structured content being like your closet. A few additional people wrote blog posts on the topic, too. One thing we all agreed on (I think?) is that structure provides a way for you to organize your content.

Structured Content is Like Your Closet

I had a really interesting conversation today with my friend, Cheryl Landes. For those of you who don’t know Cheryl, she is a content organizer extraordinaire. Cheryl has tremendous experience – particularly in the indexing arena. And for those of you who don’t have an appreciation for the fine art

Rule #3. My Hand Gestures Don’t Offend You, Do They?

Well, yes. It does. So, you need to be careful about the pictures that you use in content that is destined for foreign lands. I know, this sounds simple and maybe it is. But you’d be surprised at some of the errors I’ve seen. Stumbles run the gamut, from the

Oh for WYSIWYG: My Dream Authoring Tool

One of the persistent problems in the world of adaptive content is our inability to see how our content will be rendered on different types of devices until the conversion to each device type is complete.