Pharma Deserves Better
Legacy tools and processes no longer support the business objectives for pharma. The only way to meet the growing demands for more content, faster, is to adopt a structured content ecosystem.
There’s No Such Thing as a Perfect Structure
There is no such thing as a perfect structure because it is going to change over time. With new products and services should come new content types. And new content types often require new structures.
Special Statements in Writing: 4 Rules for Notes, Cautions, and Warnings
The first thing to decide about special statements is how you will use each category. What type of information goes into a note? A caution? A warning? What really is the difference between a caution and a warning? Most companies that I work with have not defined caution versus warning,
Solving the XML Authoring Conundrum for Pharma
“We cannot change the authoring experience.” This, more than anything else, is the message we used to be told (and still hear often) when we suggest a component-based structured authoring environment for medical writers at pharmaceutical companies. The authoring experience using Microsoft Word reigns supreme. Any changes to this interface
Content Strategy for Pharma: Spend Time on Research, not on Redundant Content
We can no longer afford the costs of traditional, document-based content management in the pharmaceutical industry. We need pharma companies to prioritize content reuse and automation rather than manual, error-prone legacy processes.
Solving Pharma Content Challenges
In The Unique Challenges of Pharma Content, we discuss challenges faced by pharmaceutical companies in the creation and management of content.
Glossary Versus Terminology: What’s the Difference?
One of the first and most important questions I ask any customer who cares about content quality is, “Do you have a terminology list?” About 70% of the time, the answer is, “Yes, we have a glossary.” Though they both have their uses, glossary and terminology are not the same
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