Solving the XML Authoring Conundrum for Pharma
“We cannot change the authoring experience.” This, more than anything else, is the message we used to be told (and still hear often) when we suggest a component-based structured authoring environment for medical writers at pharmaceutical companies. The authoring experience using Microsoft Word reigns supreme. Any changes to this interface
Who Owns My Content and Why Isn’t It Me?
Using component-based structured content authoring and having a robust reuse strategy is the only way to produce pharma content at scale. It’s how you produce accurate content efficiently across the enterprise. It’s how you deliver the right content to the right place at the right time, such as when you
Content Strategy for Pharma: Spend Time on Research, not on Redundant Content
We can no longer afford the costs of traditional, document-based content management in the pharmaceutical industry. We need pharma companies to prioritize content reuse and automation rather than manual, error-prone legacy processes.
COVID and Content: The Role of Content in Getting Vaccines to Market Quickly
The COVID-19 pandemic put tremendous pressure on drug-development organizations to accelerate product development far beyond anyone’s wildest roadmaps.
What Is a Reuse Map?
A reuse map is a blueprint for planned content reuse. Planned content reuse means that you identify ahead of time exactly which pieces of content will be reused in a specific output.
To Chunk or Not to Chunk? 3 Questions to Help You Decide
A question came up recently in a conversation about structured authoring and a migration into a component content management system: “If we’re not going to reuse this content, and it is always entirely unique, do we still need to chunk it into components?”
Implementing Structured Authoring: The Eight Stages of Grief
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable.
Terminology is Like Laundry
I get a great feeling of satisfaction when all of my laundry is done. The clothes are washed, pressed, folded, and put away. Of course, things are put away in my uber-organized, structured closet. It’s that feeling of being done with a task – sometimes a daunting task if I
Reusable Content is Like Your LBD
A few months ago, we had an interesting discussion about structured content being like your closet. A few additional people wrote blog posts on the topic, too. One thing we all agreed on (I think?) is that structure provides a way for you to organize your content.
Structured Content is Like Your Closet
I had a really interesting conversation today with my friend, Cheryl Landes. For those of you who don’t know Cheryl, she is a content organizer extraordinaire. Cheryl has tremendous experience – particularly in the indexing arena. And for those of you who don’t have an appreciation for the fine art
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