Content Rules, Inc.

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Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.

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Seven Applications for AI in Your Content Ecosystem

Almost daily, I have conversations with content leaders struggling to...
Preparing content for AI: 6 reasons why you're not ready | content rules | illustration of man and woman with a robot

Preparing Content for AI: 6 Reasons Why You’re Not Ready

Ain’t that the truth? When projects are easy, inexpensive, and...
Inclusion in the workplace: My experience as a hard of hearing person | Content Rules | two illustrated people next to an ear

How to Be Inclusive in the Workplace: My Experience as a Hard of Hearing Person

As a person who is hard of hearing (HoH), I’ve...
How to Improve AI Performance? Do This One Thing to Your Content | Laptop with Thought Bubbles | Content Rules

How to Improve AI Performance? Do This One Thing to Your Content

Recently, I have been doing a bunch of research on...
Is AI running out of content? People (illustrated) sitting on a laptop | Content Rules

Is AI Really Running Out of Content?

The main gist of the article is large AI companies...
The Secret to Success: Good Writing | illustrated woman looking at a monitor | Content Rules

The Secret to Success: Good Writing

Master effective writing best practices to enhance content quality across...