Content Rules, Inc.

The Personalization Paradox Book

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Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.

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