Learn about The Personalization Paradox and why personalized content is imperative to a successful enterprise. This webinar is presented by Content Rules CEO, Val Swisher.

The Personalization Paradox: Why Companies Fail (And How You Can Succeed) at Personalization

Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical “must have,” and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it well.

What’s holding these companies back from their personalization goals? And how can you avoid the pitfalls and make your personalization possible with your own enterprise content?

In this webinar, you will learn:

• Why personalized content is imperative to the enterprise
• Why so many companies fail to deliver
• The five dimensions of creating personalizable content

About the Presenter:

Val Swisher, CEO, Content Rules

Val Swisher, CEO, Content Rules

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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