by Max Swisher | Aug 6, 2024
I was recently playing 20 Questions with my good friend John when it occurred to me that it has a lot in common with taxonomy—and, by extension, a solid content strategy. The premise of the game is simple. One person, called the “answerer,” thinks of an...
by Max Swisher | Feb 9, 2024
Overcome writer’s block with component-based authoring! Explore how enterprise content strategists leverage predefined structures and componentization.
by Max Swisher | Sep 27, 2021
Ahh, AI. The promised future coming to fruition within the little screens we interact with on a daily basis. Though we assumed artificial intelligence would come in the form of apron wearing robots like the ones in the Jetsons, AI comes to us in more practical forms...
by Max Swisher | May 27, 2021
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable. Maybe your manager told you to...
by Max Swisher | Apr 26, 2021
A few years ago, the EU parliament passed EU Regulation 536/2014. Article 37 mandates that the results of pharmaceutical clinical trials need to be easily read and understood. Having easy-to-read information provides more transparency and accessibility for the general...