Years ago, when I started in the business world, we weren’t focused on customer “experience”. We were focused on creating accurate, well-written content. We were focused on creating marketing content that triggered an action from the potential customer – perhaps a phone call or a walk to a store. Our
Many people are confused by the terms taxonomy and terminology. Are they the same thing? Are they different? Do I care about one more than the other? If so, which?
Learn how to avoid common pitfalls and streamline the workflow of translating your content. By translation workflow, we do not mean the steps that a translation company follows during the translation process. Instead, this ebook focuses on the workflow that surrounds the translation process.
Have you noticed that, as humans, we have an innate need to organize stuff? I don’t know about you, but I have far less anxiety when things have a classification – A place for everything and everything in its place. As I’ve discussed elsewhere, this type of classification and organization
I first published this post on Medium and LinkedIn Pulse. At the time, I didn’t think it was “appropriate” for the Content Rules blog. However, the response that I received about this article was truly overwhelming. So many people have told me what an important piece it is. Everyone knows
Recently, I was asked to help make a case for why terminology and consistency matter in a user interface (UI). Frankly, I was surprised that a case needed to be made. After all, doesn’t everyone understand the importance of a clear and consistent UI? Apparently not. Here are a few
People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the reason is more esoteric. After all, how do
We often get so caught up in the task of creating content that we easily forget the foundation of what content strategy is all about. To quote Scott Abel in his book, The Language of Content Strategy, “Content is the single most-used way of understanding an organization’s products or services,
One of the first and most important questions I ask any customer who cares about content quality is, “Do you have a terminology list?” About 70% of the time, the answer is, “Yes, we have a glossary.” Though they both have their uses, glossary and terminology are not the same
These days, everyone is trying to sell you on the “next big thing” for improving content quality. From XML authoring tools, to new CCMS systems, to quality checklists and quality checkers, there is no shortage of tools on the market.