Lots of what I read these days is about tools. Authoring tools, content management systems, translation management systems, terminology management systems, the list goes on and on. Tools are important. Tools have come a long way over the years. They provide many conveniences and allow us to do cool things
Source terms are usually stored in a database of some sort. This database could be rudimentary, such as Excel, or sophisticated, such as the Acrolinx terminology manager. Terms are usually single words or very short phrases.
When I was at the Intelligent Content Conference a few weeks ago, I had the pleasure of meeting Pavan Arora of IBM Watson. I listened to him speak about Watson and talk about the enormous content opportunity we have in front of us. I found his talks (both private and
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It is my totally non-scientific observation that many of us have a taxonomy for how we put food into the refrigerator. Maybe it’s me, but I feel like some parts of the refrigerator taxonomy are universal. For example, don’t you put your salad dressing in the refrigerator door?
Have you ever heard the saying, “The whole is greater than the sum of its parts”? That’s the secret behind what I’ve termed The Holy Trifecta of global content. The Holy Trifecta is made up of three parts:
It’s a few days before Thanksgiving and meal planning is well underway. Recipes are being selected. Ingredients are being checked and double-checked. Pots, pans, and utensils are being itemized. We are getting ready. Timing for what can be prepared in advance, what needs to be started early on Thanksgiving day,
Years ago, when I started in the business world, we weren’t focused on customer “experience”. We were focused on creating accurate, well-written content. We were focused on creating marketing content that triggered an action from the potential customer – perhaps a phone call or a walk to a store. Our
Have you noticed that, as humans, we have an innate need to organize stuff? I don’t know about you, but I have far less anxiety when things have a classification – A place for everything and everything in its place. As I’ve discussed elsewhere, this type of classification and organization
I first published this post on Medium and LinkedIn Pulse. At the time, I didn’t think it was “appropriate” for the Content Rules blog. However, the response that I received about this article was truly overwhelming. So many people have told me what an important piece it is. Everyone knows