Oversee Your Outputs: The Personalization Paradox #5

Val Swisher
December 15, 2020

webinar

Oversee Your Outputs: The Personalization Paradox #5

Learn how to manage your outputs to provide the right content to the right person at the right time.

When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

In this webinar, you will learn:

The difference between delivering documents and delivering experiences
The 3 types of outputs every enterprise should provide
The role of automation in delivering content

Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.