Oversee Your Outputs: The Personalization Paradox #5

Val Swisher
December 15, 2020

webinar

Oversee Your Outputs: The Personalization Paradox #5

Learn how to manage your outputs to provide the right content to the right person at the right time.

When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

In this webinar, you will learn:

The difference between delivering documents and delivering experiences
The 3 types of outputs every enterprise should provide
The role of automation in delivering content

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.