Learn how to manage your outputs to provide the right content to the right person at the right time. This webinar is presented by Content Rules CEO, Val Swisher.

Oversee Your Outputs: The Personalization Paradox #5

When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from the end.

Join Val Swisher, CEO of Content Rules, to learn how to manage your outputs to provide the right content to the right person at the right time.

In this webinar, you will learn:

• The difference between delivering documents and delivering experiences
• The 3 types of outputs every enterprise should provide
• The role of automation in delivering content

About the Presenter:

Val Swisher, CEO, Content Rules

Val Swisher, CEO, Content Rules

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Watch this On-Demand Webinar