Polish Your Paragraphs: The Personalization Paradox #3

Val Swisher
September 24, 2020

webinar

Polish Your Paragraphs: The Personalization Paradox #3

Learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started.

A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.

In the previous webinars, you learned about watching your words and styling your sentences. Join Val Swisher, CEO of Content Rules, to learn how polishing your paragraphs can have a big impact on how personalizable your content is and how to get started

In this webinar, you will learn:

How voice impacts all content (hint: it’s not just for marketing)
Why it’s important to manage voice
How to manage voice across the enterprise

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.