by Val Swisher | Jan 4, 2017
Many companies underestimate the importance of linguistic consistency in their messaging, their corporate identity, and their product offerings. The underestimation is amplified if the company strives to create or maintain a global presence. As a company ventures...
by Val Swisher | Dec 5, 2016
No fancy bows or decadent dressing. No atmospheric lighting to alter your mood. Quite simply, this holiday season, Language Matters. With Thanksgiving behind us and December already here, it is full steam ahead towards the joyful holiday season. Shopping lists, social...
by Val Swisher | Nov 28, 2016
Nope, that’s not a typo. Yes, I know it’s actually 2016. But sometimes it sure FEELS like it’s 2006 to me. I talk to content development professionals every day. They come from every industry, company size, and geographic location. And most of the conversations are...
by Val Swisher | Nov 21, 2016
It’s a few days before Thanksgiving and meal planning is well underway. Recipes are being selected. Ingredients are being checked and double-checked. Pots, pans, and utensils are being itemized. We are getting ready. Timing for what can be prepared in advance,...
by Val Swisher | Nov 1, 2016
Years ago, when I started in the business world, we weren’t focused on customer “experience”. We were focused on creating accurate, well-written content. We were focused on creating marketing content that triggered an action from the potential...
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