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Content Rules, Inc.

Earlier this year, I took a course on artificial intelligence taught at the Executive Education division of the UC Berkeley Haas School of Management. The course was primarily focused on AI business strategies and applications.
Efforts without tools do not work. Efforts are just that. Best intentions. And while we all have the best intentions, we also have full-time jobs. This is why we have tools. To make things efficient and consistent.
I recently finished a great course on artificial intelligence offered by the UC Berkeley Haas School of Management. It was an eight week course that was mostly directed at the business of AI, rather than coding or technology. Really good stuff.
Search and findability issues are the number one complaint that I hear from customers who realize they need a content strategy. Well over 50% of customers from our content strategy practice start conversations by telling me that their search is “broken.”
I recently came across a great commentary in the August 2021 issue of “Pharma Technology Focus.” The article is titled, “MDR set to transform how MedTech firms approach content management,” written by Barbara Peraltor, Director of Life Science Solutions at Amplexor.
EU Medical Device Regulation (2017/745) and In Vitro Diagnostic Regulation (2017/746) went into effect in May 2021, after about a year’s delay due to COVID-19. Medical device manufacturers have known about the new regulations for years and have been working to meet these new, more stringent standards.
I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies implement structured authoring from the beginning.
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices:
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: