In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of instances for
I am regularly asked by customers and potential customers to help them decide between competing software platforms. I think there are three main factors to consider when making a selection.
The words you use, the length and styles of your sentences, and how you combine them all come together to put your voice into the content. And your voice is what turns reading into an experience, rather than just a list of sentences.
According to the American Society for Indexing, one of the first instances of a large table of contents was created by Pliny the Elder (AD 23/24 – 79). Pliny the Elder was a Roman author who wrote a set of books called, “The Natural History in 37 Books.” It is
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution briefs, product web pages, equipment manuals, user help,
To deliver personalized content experiences at scale, you need to chunk your content into small, nimble, reusable components. These components are then mixed and matched at the point of delivery to create something unique for a particular customer.
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content — at the current part of the customer’s journey. Nothing more and nothing less.
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.