I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies implement structured authoring from the beginning.
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value.
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices:
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short:
In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of instances for
I am regularly asked by customers and potential customers to help them decide between competing software platforms. I think there are three main factors to consider when making a selection.
When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from
The words you use, the length and styles of your sentences, and how you combine them all come together to put your voice into the content. And your voice is what turns reading into an experience, rather than just a list of sentences.
According to the American Society for Indexing, one of the first instances of a large table of contents was created by Pliny the Elder (AD 23/24 – 79). Pliny the Elder was a Roman author who wrote a set of books called, “The Natural History in 37 Books.” It is
An “output type” is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers — solution briefs, product web pages, equipment manuals, user help,