by Val Swisher | May 4, 2020
What is content optimization? Content optimization is the process of making content consistent in grammar, style, tone, and terminology by using software to support authors as they write. Why optimize content? Optimized content is cheaper to translate and enables...
by Val Swisher | Feb 26, 2020
What is content strategy? A unified content strategy is a business plan for content. The content strategy helps you identify what content you need, what content you don’t need, and where to put your resources for the most ROI. More than ever before, content needs to...
by Val Swisher | Oct 29, 2019
What is content transformation? Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked away inside legacy formats and transforming it into a library of modular, dynamic content assets....
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