by Val Swisher | Jun 2, 2013
This post is part of the Let’s Talk Terminology series. When I was in college, I got my first Macintosh. It was so exciting! I used it to write my senior thesis which explored the assumptions we make about a person if all we know is that he or she is a...
by Val Swisher | May 25, 2013
This post is part of the Let’s Talk Terminology series. In my last post on terminology management, I outlined the reasons why an organization should manage terminology. In this post, I’m going to talk about the available methodologies to do it. Before we...
by Val Swisher | May 10, 2013
How DO you make a business case for intelligent content? Going the structured authoring route is not a cheap or simple decision. And, I would add, not everyone needs to do it. But, if you have decided that intelligent content is for you, you are going to have to come up with some significant bucks to make it happen properly. The beauty of Mark’s book is that he puts actual metrics and numbers against all of the things that we kinda-sorta-know save money when we move to a structured environment.
by Val Swisher | Apr 24, 2013
Jump for joy! A contest is afoot and you could win some loot. Ready to put your creative writing skills to the test? We are giving away an autographed advance reading copy of Marcia Riefer Johnston’s new book, Word Up! How to Write Powerful Sentences and...
by Val Swisher | Apr 24, 2013
(Guest post by Marcia Riefer Johnston) I’ve been thinking about that. T-h-a-t. A handier word you’ll never find. Yet English speakers often omit it. That is left out. Suppressed, grammarians say. Implied. Suppressing that doesn’t necessarily get you in trouble....
by Val Swisher | Apr 6, 2013
This post is part of the Let’s Talk Terminology series. Based on comments and LinkedIn group discussions from my previous post, most of us agree that terminology has something to do with words – managing words, controlling how words are used, coming to...