Which Terms Should I Manage?

This post is part of the Let’s Talk Terminology series. When I was in college, I got my first Macintosh. It was so exciting! I used it to write my senior thesis which explored the assumptions we make about a person if all we know is that he or she is a...

How Do I Manage Terminology?

This post is part of the Let’s Talk Terminology series. In my last post on terminology management, I outlined the reasons why an organization should manage terminology. In this post, I’m going to talk about the available methodologies to do it. Before we...

Making the Business Case for Intelligent Content

How DO you make a business case for intelligent content? Going the structured authoring route is not a cheap or simple decision. And, I would add, not everyone needs to do it. But, if you have decided that intelligent content is for you, you are going to have to come up with some significant bucks to make it happen properly. The beauty of Mark’s book is that he puts actual metrics and numbers against all of the things that we kinda-sorta-know save money when we move to a structured environment.

“That” Doesn’t Go Without Saying

(Guest post by Marcia Riefer Johnston) I’ve been thinking about that. T-h-a-t. A handier word you’ll never find. Yet English speakers often omit it. That is left out. Suppressed, grammarians say. Implied. Suppressing that doesn’t necessarily get you in trouble....

Why Manage Terminology?

This post is part of the Let’s Talk Terminology series. Based on comments and LinkedIn group discussions from my previous post, most of us agree that terminology has something to do with words – managing words, controlling how words are used, coming to...