From Startup to Structure
I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies...
Implementing Structured Authoring: The Eight Stages of Grief
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable. Maybe your manager told you to...
The Personalization Paradox Book
Get The New Book The Personalization Paradox Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale ORDER THE BOOK In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you...
Project Overload? Here’s How to Find Expert Help Quickly
Despite everyone’s best efforts to stick to the plan, a lot of work has piled up during these months of uncertainty. It’s simply not possible to just “pick up where we left off” – the world has changed, quickly and dramatically. Release cycles and project plans have...
Staying in the Loop with Taxonomy
Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.